His best know philanthropic endeavor was the “We Are the World” project that raised millions of dollars for USA for Africa Foundation. Written by Michael Jackson and Lionel Richie, this all-star charity anthem was recorded in 1985 after the American Music Awards. The key phrase for the night was for all 45 popular 80's musicians to “check their egos at the door.” This was an opportunity for these celebrities to use their talents to make a powerful contribution. “We Are the World” evolved into something of real substance - it became more then just a song. It wasn’t simply about raising money but raising consciousness to change priorities world wide.
The album sold more than five million copies and won Grammy Awards for Song Of The Year and Record Of The Year, while raising over $50 million for hunger and disease relief in Africa. The success of “We Are the World” was so impressive that Live Aid was organized in July 1985.
In 1988, Michael again asked the world to take a good look at themselves, recognize who we really are and to stop turning a blind eye to those in need. His hit song "Man in the Mirror" exposes the cruelty in the world, the disregard we have for others and asks everyone to stand up and "make a change"..."make a difference"... "make it right."
Michael Jackson may have passed away, but he left a lasting imprint on the world of music, philanthropy and beyond.
Michael Jackson 1958 - 2009